Media Executive – WMBF

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WMBF:

WMBF-TV, the NBC affiliate in sunny Myrtle Beach, SC, is seeking a dynamic, self-motivated individual to join our winning sales team. This position is responsible for growing existing agency accounts and developing new business by providing excellent customer service and offering multi-platform advertising solutions which include: WMBF-TV, Bounce TV, and a suite of digital media products. Our digital advertising platforms include: Streaming TV, Google, SEO, Social Media, Email Marketing, Targeted Display & Video, plus much more! We function as a full service local advertising agency.

Job Summary/Description:

WMBF and Gray Digital Media in Myrtle Beach are seeking a self-motivated individual to join our winning sales team. We provide the culture, tools, and training program for you to achieve unlimited success. You will develop new business opportunities by offering multi-platform advertising solutions including WMBF News and a full suite of digital media products. Our digital product offerings include: Streaming TV, Google, SEO, Social Media, Email Marketing, Targeted Display & Video, plus much more! We function as a full-service local advertising agency. You will be paid a competitive base salary, plus commission opportunities and bonus objectives that put you in control of your total compensation.

Duties/Responsibilities include, but are not limited to:

• Develop advertising solutions for new customers that deliver results.
• Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
• Demonstrate product knowledge and value to local clients.
• Conduct client meetings and account reviews to address each customer’s most essential needs.
• Grow accounts by providing proof of performance and solid results.
• Effectively present the benefits of multiplatform advertising solutions, including broadcast television, digital video, SEM, SEO, social media, display, and emerging technologies.
• Create and deliver formal written and verbal presentations to clients.
• Use CRM (Matrix) to manage daily activity, grow a pipeline, and provide accurate weekly revenue projections.
• Ability to work with station support team members to achieve overall success.

Qualifications/Requirements:

• Bachelor’s degree in business, marketing, advertising, or experience in a related field is preferred.
• Microsoft Excel, Outlook, and PowerPoint experience is preferred.
• Team player who can produce quality results and work with a variety of customers.
• Candidate should be creative, flexible, and able to adapt to industry change.
• Strong organizational skills and the ability to work effectively in a fast-paced, deadline-driven industry.
• Attention to detail, willingness to learn new skills and software.

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on “apply now”, upload your resume, cover letter, and references

WMBF-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to fully vaccinate against the coronavirus before the first workday.

Qualifications

Behaviors

Preferred

Team Player

: Works well as a member of a group

Motivations

Preferred

Flexibility

: Inspired to perform well when granted the ability to set your own schedule and goals

Education

Preferred

Bachelors or better in Marketing.

Experience

Preferred

2 years:

Minimum two years of experience in sales, preferably in the media field

Licenses & Certifications

Preferred

Drivers License