Media Executive – WMBF

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WMBF:

WMBF-TV, the NBC affiliate in sunny Myrtle Beach, SC, is seeking a dynamic, self-motivated individual to join our winning sales team. This position is responsible for growing existing agency accounts and developing new business by providing excellent customer service and offering multi-platform advertising solutions which include: WMBF-TV, Bounce TV, and a suite of digital media products. Our digital advertising platforms include: Streaming TV, Google, SEO, Social Media, Email Marketing, Targeted Display & Video, plus much more! We function as a full service local advertising agency.

Job Summary/Description:

WMBF-TV is the NBC Network affiliate for the Grand Strand and Pee Dee regions of South Carolina and parts of North Carolina. This Gray Media owned station was launched in 2008 in Myrtle Beach, SC and was built as a state-of-the art High Definition broadcast facility. We broadcast over 39 hours of live local news and weather along with NBC programming to 8 counties along the Grand Strand beaches westward into Florence, SC. We also use digital media platforms to deliver Live, Local news coverage to an ever-growing audience in the 95th Nielsen market. Myrtle Beach is a family vacation destination for millions of visitors each year due to our white sandy beaches, more than a hundred golf courses, amusement parks and mild weather. It is a pleasure to work in a city where so many people want to visit.

Duties/Responsibilities include, but are not limited to:

* Service existing accounts and create sales opportunities specific to each client
* Seek out and win the business of new advertisers
* Assist in the production of client’s needs and act as a liaison with all departments
* Research strategies and utilize them in client proposals effectively
* Grow & retain accounts by understanding client KPIs

Qualifications/Requirements:

* Prior media sales or advertising agency experience
* Bachelor’s degree in business, marketing, advertising, or a related field is preferred
* Wide Orbit, Microsoft Excel, and PowerPoint experience is preferred
* Knowledge of general marketing practices and exceptional communication skills
* Negotiation skills are required
* Attention to detail, willingness to learn new skills and software

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on “apply now”, upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WMBF-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to fully vaccinate against the coronavirus before the first workday.