WIS-TV and GDM Columbia have an exciting opportunity for a Media Executive to join the market’s leading local media sales organization. We provide the culture, tools, and environment for you to achieve unlimited success. You provide great ideas and creative solutions for local businesses. You will be paid a combination of a very competitive base salary plus commission opportunities and bonus objectives that put you in control of your total compensation. This role develops new revenue, while also retaining and growing key accounts.
General Responsibilities:
• Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, annual basis.
• Develop advertising solutions for new customers that deliver results to their customers.
• Grow accounts by providing proof of performance and solid results.
• Manage a consistent pipeline of prospects and target accounts.
• Conduct client needs analyses and account reviews to address each customer’s most essential needs.
• Demonstrate product knowledge and value to clients.
• Effectively explain the benefits of multiplatform advertising solutions, including broadcast television, digital video, SEM, SEO, social media, display, and emerging technologies.
• Effectively negotiate with customers to meet a winning return on investment.
• Provide timely and accurate traffic instructions; conduct account maintenance including make-goods posts, and aging/collections.
• Create and deliver formal written and verbal presentations to clients.
• Use CRM (Matrix) to manage daily activity, grow a pipeline, and provide accurate weekly revenue projections.
Qualifications:
• Bachelor’s degree, or equivalent combination of education and experience.
• 3-5 years related experience preferred.
• Excellent communication and customer service skills.
• Must be knowledgeable in Microsoft Office suite, such as Excel, PowerPoint, and Word (preferred, not required).
• Team player who can produce quality results and work with a variety of internal and external customers.
• Candidate should be creative, flexible, and able to adapt to industry change.
• Strong organizational skills and the ability to work effectively in a fast-paced, deadline-driven.
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