Multi-Market National Sales Manager

As the National Sales Manager, you will spearhead the national sales efforts for both markets, overseeing a dynamic team focused on driving revenue growth for our CBS affiliates and digital platforms, including our PREMION OTT platform, to our regional and national client base.

Reporting directly to the Director of Sales, and collaborating closely with our major accounts, sales managers, and local account executives, you’ll play a pivotal role in expanding and evolving our business by delivering tailored customer solutions across integrated platforms. This role offers the opportunity to make a meaningful difference in our community each day.

This position is eligible for the company’s incentives compensation structure.

The right candidate can be located in Columbia, SC, Greensboro, NC, Charlotte, NC, Atlanta, GA, or New York, NY, or any market with TEGNA properties.

Responsibilities:

• Lead all national advertising sales efforts, including negotiations and transactions, to achieve or surpass assigned budget and market share goals for the assigned TEGNA markets.
• Identify and cultivate revenue opportunities with new and existing national advertisers across all platforms for the assigned TEGNA markets.
• Collaborate closely with the Director of Sales and Local Sales Manager to strategically price and manage the inventory for all assigned markets’ accounts.
• Act as a strategic marketing consultant to national accounts, leveraging station marketing materials for effective marketing plans and sponsorship opportunities.
• Negotiate and secure NTR/sponsorship/new business opportunities to maximize revenue potential.
• Ensure effective audience positioning for rate and business share, handling avails, Paid Programming avails, and placement.
• Track performance metrics and oversee all aspects of national order management, including pre-logs, posts, pre-empts, make goods, and AR.
• Travel as needed to foster and maintain successful relationships with buyers, planners, and clients.
• Assist the Director of Sales with special projects as required including political.

Requirements:

• 5-7 years of broadcast sales experience, with a proven track record of achieving or exceeding national sales goals in the broadcast TV sales industry.
• Familiarity with political advertising regulations for candidates and issue advertisers.
• Strong leadership skills and a passion for driving sales growth, coupled with exceptional sales and customer service abilities.
• Proficiency in Excel, Word, PowerPoint, and various sales and analytics tools including Wide Orbit Sales, Share Builders, Wide Orbit Traffic & Wide Orbit Analytics, ComScore, Matrix, and Media Monitors.
• Ability to effectively manage multiple tasks and projects under deadline pressure, with meticulous attention to detail and accuracy.
• Strong problem-solving skills and the ability to communicate effectively with internal and external stakeholders.

As the National Sales Manager, you will spearhead the national sales efforts for both markets, overseeing a dynamic team focused on driving revenue growth for our CBS affiliates and digital platforms, including our PREMION OTT platform, to our regional and national client base.

Reporting directly to the Director of Sales, and collaborating closely with our major accounts, sales managers, and local account executives, you’ll play a pivotal role in expanding and evolving our business by delivering tailored customer solutions across integrated platforms. This role offers the opportunity to make a meaningful difference in our community each day.

This position is eligible for the company’s incentives compensation structure.

The right candidate can be located in Columbia, SC, Greensboro, NC, Charlotte, NC, Atlanta, GA, or New York, NY, or any market with TEGNA properties.

• 5-7 years of broadcast sales experience, with a proven track record of achieving or exceeding national sales goals in the broadcast TV sales industry.
• Familiarity with political advertising regulations for candidates and issue advertisers.
• Strong leadership skills and a passion for driving sales growth, coupled with exceptional sales and customer service abilities.
• Proficiency in Excel, Word, PowerPoint, and various sales and analytics tools including Wide Orbit Sales, Share Builders, Wide Orbit Traffic & Wide Orbit Analytics, ComScore, Matrix, and Media Monitors.
• Ability to effectively manage multiple tasks and projects under deadline pressure, with meticulous attention to detail and accuracy.
• Strong problem-solving skills and the ability to communicate effectively with internal and external stakeholders.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% – 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 annual therapy sessions with a licensed clinician for themselves and each of their family members through Spring Health.

TEGNA’s Paid Time Off (PTO) program begins with 15 days of PTO for full-time employees, and nine paid holidays.

*Union employees should refer to their collective bargaining agreement for details specific to their benefits.

About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com

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