About South Carolina Broadcasting History
Celebrating 76 years of service, the South Carolina Broadcasters Association (SCBA) reflects on its rich history and the ever-changing landscape of the broadcasting industry. Born in the aftermath of World War II, the SCBA emerged as a vital force, uniting broadcasters to navigate challenges such as the advent of television and the political process.
Today, the industry faces new challenges with new technologies that prompt the SCBA to adapt and evolve.
The post-World War II era brought a surge in radio stations, leading to the founding of the SCBA in 1948. The association played a crucial role in advocating for the Radio Libel Bill and addressing the challenges of FM radio. Over the years, the SCBA adapted to the emergence of television, the growth of FM radio, and the transformative impact of digital technologies. The organization’s commitment to education, support for women in broadcasting, and advocacy for the industry’s interests have contributed to its enduring success, making it a key player in South Carolina’s broadcasting landscape. As the SCBA looks forward, it remains a vital force, navigating the digital transition and embracing the challenges of a dynamic and evolving media environment.