Winter Conference and
Awards of Distinction Dinner

Columbia Metropolitan Convention Center


The SCBA Winter Conference was held January 25th, 2018 at the Columbia Metropolitan Convention Center. The conference featured targeted training for sales and engineering professionals, a broadcast exhibition, a legislative breakfast, the Awards of Distinction Ceremony and an annual business meeting and elections. The conference also offered advertising and sponsorship opportunities to stations and companies wishing to support the Association or promote their services to conference attendees.


2018 List of Exhibitors


This all-day exhibition features equipment, products and services of interest to radio and television broadcasters including general managers, engineers, programming, production and other station decision makers. The exhibition typically features over 35 vendors and is considered “one of the best in the country” by vendors and attendees alike. This exhibition is open to all full convention registrants.



SCBA provided full-day training for broadcast engineers.  Attendees visited the Broadcast Exhibition and participated in sessions on the latest developments in broadcast technology. A legal and regulatory update is provided by SCBA Washington counsel.


Derron Steenbergen

SALES TOPIC:  From Surviving to Thriving in Sales

The From Surviving to Thriving in Sales
session is a high energy, exciting way to make your commission checks bigger. Learn simple steps often skipped or forgotten that will help you make more magic in your sales career.  Derron Steenbergen, President of Swagger Institute, will motivate you to use creative approaches to prospecting, new business development and building better relationships. Recommended for all sellers and manager.

SALES MANAEMENT TOPIC: Managing and Motivating a Distracted, Overwhelmed Salesforce


This sales management session focused on fresh, creative ways to manage a sales staff that feels overwhelmed and often distracted.  Distracted sales managers trying to lead distracted salespeople who are dealing with distracted decision makers is a difficult task.   From daily tips to long term motivational tactics, attendees left this session better equipped to help their teams be more successful.  Managers also heard real, proven, tangible ideas that they can use immediately. 




   John Cessarich                    Jay Bender                      Rich O'Dell


The South Carolina Broadcasters Association presented its most prestigious awards to John Cessarich, Jay Bender and Rich O'Dell on Thursday, January 25, 2018 during the Awards of Distinction Dinner at the Columbia Metropolitan Convention Center.

Each year, advertising may be purchased in the program booklet that is distributed to all convention attendees and all convention events are available for sponsorship. Sponsorships include recognition from the podium, acknowledgement in the program book, complimentary ad and appropriate signage at the event sponsored. To discuss which option will best meet your business’ needs, contact SCBA.



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South Carolina Broadcasters Association
One Harbison Way, Suite 112
Columbia, SC 29212
Phone: 803-732-1186
Fax: 803-732-4085