2019 Winter Conference and

Awards of Distinction Dinner

USC ALUMNI CENTER

The SCBA Winter Conference was held January 31, 2019 at the USC Alumni Center.  The conference featured targeted training for sales associates, sales managers and engineering professionals, a broadcast exhibition, an annual business meeting and elections and the Awards of Distinction Dinner and Ceremony.

The conference also offered advertising and sponsorship opportunities to stations and companies wishing to support the Association or promote their services to conference attendees.  For information about next year's event, please contact the SCBA at (803) 732-1186.

Current List of 2019 Exhibitors

BROADCAST EXHIBITION
This all-day exhibition features equipment, products and services of interest to radio and television broadcasters including general managers, engineers, programming, production and other station decision makers. The exhibition typically features over 30 vendors and is considered “one of the best in the country” by vendors and attendees alike. This exhibition is open to all full convention registrants.

ENGINEERING

SCBA provided full-day training for broadcast engineers.  Attendees visited the Broadcast Exhibition and participated in sessions on the latest developments in broadcast technology. A legal and regulatory update is provided by SCBA Washington counsel.

SALES

Jeff Beals is an international award-winning author, sought-after keynote speaker and accomplished sales consultant was the speaker for the 2019 Sales and Sales Management Training Sessions. 

                                                       Jeff Beals

Topics included:

Sales = Storytelling:

From civilization’s earliest days, human beings have been captivated by stories. That’s why high-producing sales pros effectively use stories to educate, persuade and reassure prospects.

When you become a master storyteller, it becomes much easier to capture greater market share and improve sales per client!

Sales Prospecting Master Class:

This in-depth, full-day master class will give sales professionals a step-by-step guide to prospecting as well as actual language you can use to engage prospective clients as soon as you return to your office. You will learn how to define and find your ideal prospects, develop sales language that allows you to confidently engage cold prospects, and leverage email/voicemail to your advantage.

Sales Management Session:

In this 90 minute session Jeff will share with sales managers how to hold their teams accountable, and how to coach and mentor sales people.

                   AWARDS OF DISTINCTION

                      2019 HONOREES

           Michael Cogdill                        Jonathon Rush                            Ed Piotrowski

The South Carolina Broadcasters Association presented its most prestigious awards to Michael Cogdill, Jonathon Rush and Ed Piotrowski on Thursday, January 31, 2019 during the Awards of Distinction Dinner at the USC Alumni Center.  (See Announcement)

ADVERTISING AND SPONSORSHIPS
Each year, advertising may be purchased in the program booklet that is distributed to all convention attendees and all convention events are available for sponsorship. Sponsorships include recognition from the podium, acknowledgement in the program book, complimentary ad and appropriate signage at the event sponsored. To discuss which option will best meet your business’ needs for the 2020 event, contact SCBA at 803-732-1186.