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Winter Convention

Held in January, this convention features targeted training for sales and engineering professionals, general sessions for all attendees, a broadcast exhibition, a legislative breakfast, the Awards of Distinction Ceremony and an annual business meeting and elections. The convention also offers advertising and sponsorship opportunities to stations and companies wishing to support the Association or promote their services to convention attendees.  The 2011 convention is scheduled for January 13-14 at Embassy Suites in Columbia, SC.

2011 Registration

The registration deadline is Friday, January 7, 2011.  The cancellation deadline is also January 7 so no refunds will be given after this date.

2011 Conference Agenda


For hotel reservations, contact Embassy Suites at (803) 252-8700.  You must mention SCBA to receive the discounted rate of $129/night.  The reservation deadline is Monday, January 3, 2011.


SCBA would like to thank the following companies for offering sponsorship support to the 2011 convention.

Alive Telecommunications


Bahakel Communications


Media General

South Carolina Army National Guard

Tri-County Technical College
Weather Central

Winthrop University Dept. of Mass Communication






This all-day exhibition features equipment, products and services of interest to radio and television broadcasters including general managers, engineers, programming and production personnel and other station decision makers. The exhibition usually features over 25 vendors and is considered “one of the best in the country” by vendors and attendees alike. This exhibition is open to all full convention registrants at no charge and complimentary registration is available for those wishing only to attend the show.  The exhibition will be open Thursday, January 13 from 8:30 am-5:00 pm.  

Vendor Information


Vendors exhibiting in the 2011 Broadcast Exhibition include:


Alive Telecommunications

Atlantic Marketing

Broadcast Connections

Broadcast Electronics

Broadcast Supply Worldwide

Broadcasters General Store

CompuScripts Captioning


Continental Electronics

Electronics Research

ENCO Systems

Fiber Group

Florical Systems

Harris Corp.

MYAT, Inc.



Rohde & Schwarz

Sage Alerting Systems


Shively Labs


Tower Consultants

Trock Media Solutions

Utah Scientific

Vislink News & Entertainment


Weather Central

Weather Metrics



SCBA provides full-day training for broadcast engineers. Attendees can visit the broadcast exhibition and participate in sessions on the latest developments in broadcast technology and engineering issues. The engineering sessions will be held on Thursday, January 13 beginning at 9:00 am and concluding at 5:00 pm.

The Current State of EAS:  What It Means to Broadcasters

Now that the FCC and FEMA have started the 180-day clock for CAP compliance, broadcasters are moving forward with installing CAP compliant systems offering many opportunities for enhancing EAS for state, county and local alerts including AMBER alerts.  Jerry LeBow of Sage Alerting Systems will explain where broadcasters are in the CAP process and what is required to be in compliance.  LeBow will also suggest ways to make the South Carolina EAS system more robust.

Tower Failures:  Most Common Causes and Prevention

Tower and failure are two words, when combined, conjure a multitude of horrific images in the minds of broadcast engineers.  Electronics Research (ERI) understands the gravity of such catastrophe so they have compiled over 50 years worth of data containing 90+ case studies providing detailed information on the causes of tower failures.  In this presentation, Dave Davies of ERI will discuss the top five reasons towers fail as well as address several successful methods of risk detection and reduction.  Over 75% of tower failures can be avoided following the preventative measures that will be outlined in this presentation.

FCC Rules and Regulations

Representatives from the FCC's Atlanta office along with SCBA's Washington counsel, Scott Johnson of Fletcher Heald & Hildreth, will bring you up-to-speed on the latest rules and regulations and answer any questions you may have about compliance.

Breakout Sessions

Breakout sessions specifically for radio and television engineers will round-out the afternoon.  Radio engineers will hear about disaster planning using IP from Mary Ann Seidler of Tieline Technology and Gary Liebisch from Natuel will offer a session on lightning protection for today's transmitter sites.  Television engineers will learn about the maintenance and care of modern, high powered television transmitters from Chuck Britt of Chuck Britt & Associates.  Also, Dan Barton from Alive Telecom will present a session on mobile DTV and gap fillers and Steve Smith from MyTED, Inc. will provide a general industry update.

Comprehensive Agenda with detailed breakout session descriptions.

In addition to the specialized training tracks, SCBA offers seminars on topical issues for general managers and other broadcast personnel as needed. 

Local Broadcasters & Social Media

Friday, January 14, 9:30 am-12:30 pm

In today's world, it's obvious that engaging your audience in the social media universe is a good idea because social networking has changed the way people communicate and share.  But, has your station been keeping up with that change?  Thomas Hughes, vice president of worldwide digital media for Metro-Goldwyn-Mayer Studios (MGM), will address that question as he examines local news as a social experience along with best practices in both television and radio on the news, promotional and sales fronts.  Here are some key points you can expect to take away from the session:

  • Unlearn the conventions of journalism--shut up--listen and engage
  • New metrics:  what matters (It's not about page views anymore.)
  • How to identify and engage influencers
  • Using social media for customer service
  • Geo-social media:  Who is using these platforms and why should you care?
  • What's next?

This session is right for anyone who wants to know more about social media today and what's on the horizon for tomorrow.  From novice to pro, you won't leave this session without new ideas.  From news, marketing, sales and progamming, every department can benefit.  Come let Hughes share what he's learned about the ins and outs of social media and how you can better leverage your station's social media presence.

This event recognizes individuals who have set the standard of professional excellence in South Carolina broadcasting. The Association’s most distinguished award, induction into the Hall of Fame, recognizes career contributions to the broadcasting industry in South Carolina or a South Carolinian who has made significant contributions to broadcasting outside the state. The Masters Award acknowledges lifetime achievements of on-air broadcasters who have made significant contributions to broadcasting in South Carolina. The Honorary Life Member Award salutes those who ave served broadcasting by making significant contributions to the industry either in South Carolina or outside the state. This special category may include broadcast educators, legislators, owners and managers, on-air talent, broadcast technical specialists, legal and regulatory experts or a South Carolinian representing broadcasting on a national level.  The 2011 recognition dinner will be held on Friday, January 14.  The evening begins with a reception at 6:30 pm followed by dinner at 7:30 pm.

2011 Honorees


  • Hall of Fame Inductee--Jim Yager, Co-Founder & Chief Executive Officer, Barrington Broadcasting Group

Visionary broadcaster, powerful industry leader, and passionate advocate for free, local, over-the-air television on Capitol Hill for decades

  • Honorary Life Membership Recipient--Haney Howell, Associate Professor of Mass Communication, Winthrop University

Nationally acclaimed news reporter and producer who brought his love of journalism to the classroom to equip and inspire future broadcasters


  • Masters Award Recipient--Grady Brown, On-Air Personality for Miller Communications and State Representative for Lee & Sumter Counties

Ambassador for South Carolina music and culture, advocate for local radio and devoted public servant for over 25 years

Station representatives from across the state gather in a casual atmosphere to meet with legislators at the State House for conversations about the issues of importance to lawmakers and broadcasters. This yearly grassroots lobbying effort needs your participation to be a success so call SCBA to reserve your seat   Registration is complimentary.  The 2011 breakfast will be held Thursday, January 13 from 8:00-10:00 am in the Solomon Blatt Bldg. (Room 112) on the State House Grounds in Columbia.

This meeting offers a review of the Association’s activities from the previous year and elections are held for open positions on the SCBA Board of Directors. 

Advertising may be purchased in the program booklet that is distributed to all convention attendees and all convention events are available for sponsorship. Sponsorships include recognition from the podium, acknowledgement in the program book, complimentary ad and appropriate signage at the event sponsored. To discuss which option will best meet your business’ needs, contact SCBA.
Rate Sheet (Adobe PDF File)

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South Carolina Broadcasters Association
One Harbison Way, Suite 112
Columbia, SC 29212
Phone: 803-732-1186
Fax: 803-732-4085