Nationally and internationally
recognized consultants and speakers address sales personnel at our
Winter Conference each year.
In addition to live training, SCBA is offering two sales development opportunities for member stations in 2016. Back for the third year, LBS, LocalBroadcastSales.com, offers stations a complete sales training program for your sales team. The online program includes training from over 35 of the nation's most respected consultants and sales trainers, new video training each week, two weekly newsletters, sales research by region and industry, access to all LBS training via mobile, and unlimited access to Ask LBS sales experts.
We are offering for the second year, Leaders Edge Sales Management Training Program from Jim Doyle & Associates. The program is a comprehensive personal coaching program for media sales managers who want to break the chains of mediocrity and only accept excellence. It's an ongoing, multi-formatted, real-world program that's guaranteed to help managers become stronger leaders. These leaders understand that fresh ideas, motivation and managers become stronger leaders. They understand that becoming part of the Leaders Edge is an investment in their future not an expense! By participating in this program, your management team will receive a weekly newsletter, have the opportunity to participate in live tele-seminars featuring Jim Doyle as well as prominent national leaders and speakers and obtain personal coaching from Jim.
You can get more information and register for LBS and/or Leader's Edge here.
These programs are being offered to members at drastically reduced savings due in large part to the Public Education Program (PEP) which is supported by donated airtime from stations. To sign up, members must participate in the PEP program. If your station is interested in participating in either or both programs for 2016, send an email to SCBA.