The Public Education Program (PEP) works like this. Stations donate unsold
time slots to SCBA, and we arrange for qualifying sponsors (non-profit
and government agencies not engaged in paid broadcast advertising
in South Carolina) to air their message in these slots. The PEP program is not in competition with stations. Participation is on
a voluntary basis and spots air in a variety of time segments. All
messages are non-political, non-controversial and serve a public
need. PEP is a win-win. Sponsors receive exceptional value for
their investment. Broadcasters fulfill their role as community servants
through their donation of airtime for distribution of these messages.
And, revenue is generated that can support the growth and development
of our industry in South Carolina. Your station commitment to PEP
allows SCBA to continue to provide top quality professional training,
free legal and regulatory support, thousands of dollars in broadcast
student assistance and many other services.
We appreciate your station’s support of this important
program and remember…these educational and informational
spots, sponsored by SCBA clients, are unique. PEP spots, unlike
other PSA’s, are logged and identified as such, making
it possible to pull monthly reports verifying the value of the
airtime. The accurate and timely reporting to SCBA is an essential
part of your participation in the PEP program. With these reports
in hand, SCBA can document to sponsors the strong return on their
investment. A successful PEP program enables the South Carolina
Broadcasters Association to continue to bring its members high-level
service at very affordable rates. More importantly, participation
in the PEP program positions local broadcasters as powerful
and valuable partners with state and federal agencies.
TV stations are encouraged to run spots on their digital sub-channels and report them as they do spots airing on their main channels.
If you have any questions regarding the airing or reporting
of your PEP spots, please call the SCBA office at (803) 732-1186.
Your partnership in this endeavor is greatly appreciated.
Partners and Traffic Instructions