Attention PEP Station Coordinator

The Public Education Program (PEP) works like this. Stations donate unsold time slots to SCBA, and we arrange for qualifying sponsors (non-profit and government agencies not engaged in paid broadcast advertising in South Carolina) to air their message in these slots. The PEP program is not in competition with stations. Participation is on a voluntary basis and spots air in a variety of time segments. All messages are non-political, non-controversial and serve a public need. PEP is a win-win. Sponsors receive exceptional value for their investment. Broadcasters fulfill their role as community servants through their donation of airtime for distribution of these messages. And, revenue is generated that can support the growth and development of our industry in South Carolina. Your station commitment to PEP allows SCBA to continue to provide top quality professional training, free legal and regulatory support, thousands of dollars in broadcast student assistance and many other services.

We appreciate your station’s support of this important program and remember…these educational and informational spots, sponsored by SCBA clients, are unique. PEP spots, unlike other PSA’s, are logged and identified as such, making it possible to pull monthly reports verifying the value of the airtime. The accurate and timely reporting to SCBA is an essential part of your participation in the PEP program. With these reports in hand, SCBA can document to sponsors the strong return on their investment. A successful PEP program enables the South Carolina Broadcasters Association to continue to bring its members high-level service at very affordable rates. More importantly, participation in the PEP program positions local broadcasters as powerful and valuable partners with state and federal agencies.

TV stations are encouraged to run spots on their digital sub-channels and report them as they do spots airing on their main channels.

If you have any questions regarding the airing or reporting of your PEP spots, please call the SCBA office at (803) 732-1186. Your partnership in this endeavor is greatly appreciated.


Current Partners and Traffic Instructions


Image result for sc technical college system

Radio Traffic Instructions for SC Technical Colleges - 2017

Monthly Summary Form 2017

Radio Spot Downloads:

IMADEITSC Advanced 30 06062016 rev1

IMADEITSC Advanced 60 06062016 rev1

IMADEITSC Automotive 30 06062016 rev1

IMADEITSC Automotive 60 06062016 rev1

IMADEITSC Cybersecurity 30 06062016

IMADEITSC Cybersecurity 60 06062016

IMADEITSC Medical 30 06062016

IMADEITSC Medical 60 06062016

South Carolina Manufacturing Extension Partnership

Radio Traffic Instructions for SCMEP - 2017

SCMEP-February 2017 Spot

Monthly Summary Form 2017


SC 811

Radio Traffic Instructions for SC Call 811 - 2017

Radio Spot Downloads

SC Call 811 - Spot 1

SC Call 811 - Spot 2


Partnership for Drug-Free Kids

TV Traffic Instructions for Partnership for Drug Free Kids

Monthly Summary Form 2017

30 Second Spot Downloads - Please rotate equally:

:30 Sec Awkward Silence

:30 Sec Montez Family

:30 Sec Reflection- Mom

:30 Sec Reflection - Grandpa

:30 Sec Aaron



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South Carolina Broadcasters Association
One Harbison Way, Suite 112
Columbia, SC 29212
Phone: 803-732-1186
Fax: 803-732-4085