TO PUBLIC SERVICE
Disaster Preparedness & Hurricane Relief PSAs
For local radio and television
stations across South Carolina, community service is more than a
passing concern. It is a way of doing business. Every day in South
Carolina, from the biggest cities to the smallest towns and everywhere
in between, broadcasters are going to bat for community charities,
educating residents about important local issues, and delivering
life-saving information and relief in times of crisis or disaster.
Non-profit groups across the state know they can turn to their local
radio and television stations for a helping hand.
SCBA in partnership with
the National Association of Broadcasters has released findings
from a comprehensive survey of broadcasters' public service efforts.
The survey findings contain stunning statistical data about the contributions
of South Carolina broadcasters to their communities in one year as well as compelling stories about the unique ways broadcasters find to support their communities.
value of PSA time donated by SC stations:
support for charitable fundraising resulted in contributions of
over $19 million
Broadcaster public service
addressed a wide variety of community issues including health issues,
drug & alcohol abuse, crime and violence, adult literacy, children's
issues, hunger, homelessness and homeland security issues. These
numbers do not include the wide variety of off-air community service
in which broadcasters are engaged (DJ's and news anchors, etc. participating
in community events), and does not include the investments stations
make in producing PSA’s, radiothons, telethons, etc. It does
not include production costs and airtime for news and public affairs
programs addressing issues of community-wide concern. Nor, does
it include the value of airtime donated for coverage of disasters,
breaking weather emergencies and other crises.
The bottom line is that
South Carolina broadcasters make substantial public service contributions
to their communities' contributions that have great value and impact.
A major reason for the success of the industry's community service
activities today is that local broadcasters are making their decisions
about where to contribute and how based on the specific needs of
the communities they serve.
The tradition of community service by South
Carolina broadcasters, is unmatched by any other industry and one
that we pledge to uphold in the years ahead.