AWARDS OF DISTINCTION

                 HONOREES ANNOUNCED



                                              John Cessarich                  Jay Bender                   Rich O'Dell


The South Carolina Broadcasters Association will present its most prestigious awards to John Cessarich, Jay Bender and Rich O'Dell on Thursday, January 25, 2018 during their Awards of Distinction Dinner at the Columbia Metropolitan Convention Center.  (See Full Announcement)




January 25, 2018

Columbia Metropolitan Convention Center

You don't want to miss the action so put this date on your calendar now!

Take advantage of the following opportunities:

  • Legislative Breakfast
  • Engineering Exhibit Hall
  • Engineering Sessions
  • Sales Training
  • SCBA Annual Meeting and Board of Directors Meeting
  • Awards of Distinction Reception and Dinner



SCBA announces Derron Steenbergen

as Sales Speaker at 2018 Winter Convention

SALES TRAINING SEMINAR:  Thursday, January 25, 2018 – 9:30 am-12:00 pm


TOPIC:  From Surviving to Thriving in Sales


The Surviving to Thriving in Sales session is a high energy, exciting way to make your commission checks bigger.  Learn simple steps often skipped or forgotten that will help you make more magic in your sales career.  Derron Steenbergen, President of the Swagger Institute will motivate you to use creative approaches to prospecting, new business development and building better relationships.  Derron is one of the very best sales trainers, motivators and relatable sales guys you will ever meet.  Thousands have left this session with specific tips to make their business more successful, and more importantly, how to have more fun doing it.  Oh, and you will learn the six most powerful words in sales and they are sure to change your career.  Recommended for all sellers and managers.

SALES MANAGEMENT TRAINING SEMINAR:  Thursday, January 25, 2018 - 1:30-3:00 pm

TOPIC: Managing and Motivating a Distracted, Overwhelmed Salesforce


This sales management session focuses on fresh, creative ways to manage a sales staff that feels overwhelmed and often distracted.  Distracted sales managers trying to lead distracted salespeople who are dealing with distracted decision makers is a difficult task.   From daily tips to long term motivational tactics, attendees will leave this session better equipped to help their teams be more successful.  Managers will also hear real, proven, tangible ideas that they can use immediately. 


Ticket sales will begin December 18, 2017. Stay tuned for additional information!




South Carolina Broadcaster’s Educational Foundation Awards

$50,000 in Scholarships to SC Schools



COLUMBIA, SC -- The South Carolina Broadcasters Association’s (SCBA) Educational Foundation announced that it has awarded $50,000 in scholarships to nine schools in South Carolina.


The SCBA Educational Foundation, established in 1982, provides grants, scholarships and endowments for South Carolina colleges, technical colleges and universities that offer a curriculum in broadcast training.  The Foundation established an endowment in 2004 with a one million dollar target and in 2008 reached that goal.  The scholarship program will continue in perpetuity. 


The schools receiving scholarships for 2018 are: Bob Jones University, Claflin University, Clemson University, Furman University, North Greenville University, Tri-County Technical College, Trident Technical College, University of South Carolina and Winthrop University.


Each year the SCBA Educational Foundation accepts proposals for funding from colleges and universities in South Carolina which offer broadcast or communications training. Funding is not provided for capital items or internships. Funds are distributed in May and August of the following year.


“We are proud to support the good work of these South Carolina schools through these annual scholarships” said SCBA Educational Foundation President Steve Sinicropi.  “We believe that by investing in their education today, we will have qualified broadcasters to hire tomorrow.”


For more information, please contact SCBA at paula@scba.net or call (803) 732-1186. You may also click the"Educational Fundation" link on the left side of this page.




New Post: FCC Locks in Dates for Short Lifting of Upgrade Freeze for Unrepacked TV Stations

Posted November 6, 2017

By Scott R. Flick

As Lauren Lynch Flick wrote here several weeks ago, the FCC announced in October that it would be lifting its 2013 freeze on certain TV station modification applications that would increase a station's coverage area.  Lifting the freeze would let full-power and Class A TV stations that weren't able to expand facilities in the just-ended modification windows for repacked stations (ie, stations that were not affected by the repack) to do so for the first time in nearly five years.

The purpose of the planned thaw is to let these stations implement desired modifications of their facilities long prohibited by the freeze, as well as to react to changes in coverage and interference coming from competing stations that were repacked.  By lifting the 2013 freeze before the FCC opens its planned Special Displacement Window for LPTV stations early next year, the FCC hopes to avoid having LPTV stations apply for and build out displacement facilities only to then be displaced again when these long-frozen full-power and Class A TV stations finally have a chance to modify their facilities.

The news released by the FCC this afternoon is that the thaw will commence on November 28, and will be quite short in duration, ending at 11:59 pm Eastern on December 7.  During this period, full-power and Class A TV stations that were not assigned a new channel in the repack will be able to file for minor modifications of their facilities.  Unlike other recent filing windows where applications filed at any time during the window were all treated as having been filed on the same day, applications filed in this window will be processed on a first come, first served basis.  That means there is a definite benefit to filing on the first day of the window.

While most stations that avoided being moved to a new channel in the repack were thrilled by that fact, being locked in place while those all around them modify and maximize facilities has been frustrating.  Now they have a chance to join other stations in nudging and jostling for position in a post-repack world.  They will need to move quickly, however.  Winter is coming.

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SCBA's Job Bank
The Internet is the most efficient and effective recruiting tool today!  Stations, post your job openings on the Job Bank and view resumes for all job categories.  Interested in a broadcast career?  Learn about the types of broadcast jobs available and post your resume.  SCBA Job Bank postings are for Equal Opportunity Employers.  Post Jobs

PEP Update

SCBA member stations are in partnership with governmental agencies to deliver public education messages throughout the state.  Many SCBA programs and services are made possible by proceeds from the PEP program.  Stations air PEP spots in the best times available and as often as possible.  Read More

Tips for Non-Profit Organizations

For local radio and television stations across South Carolina, community service is more than a passing concern.  It is a way of doing business.  Every day in South Carolina, from the biggest cities to the smallest towns and everywhere in between, broadcasters are going to bat for community charities, educating residents about important local issues, and delivering lifesaving information and relief in times of crisis or disaster.  Non-profit groups across the state know they can turn to their local radio and television stations for a helping hand.  The tradition of community service by South Carolina broadcasters is unmatched by any other industry and one that we pledge to uphold in the years ahead.  If you want to gain exposure for your charitable organization, school or other civic group, SCBA provides these guidelines for working with the media. Read More



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2711 Middleburg Drive, Suite 201
Columbia, SC 29204

Phone: 803-732-1186
Fax: 803-732-4085


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